Study Shows Americans Fake Being Productive more than Brits
A recent study by M:Metrics showed that smartphone users in the United States spend an average of 4.6 hours per month browsing the web from their devices, compared to 2.5 hours per month for British users. The study also showed that browsing in the U.S. increased 89 percent in the past year while page views went up 127 percent.
The study used March data from M:Metrics' metered smartphone panel. Besides increases in usage, the study ended up with several other interesting finds:
- Surprisingly (to me at least), mobile web users in the U.S. spent an average of one hour and 39 minutes browsing Craigslist during the month of March, putting the popular classifieds site in the lead for duration among the top 20 domains visited.
- Facebook dominated in the UK with an average duration of one hour and 45 minutes.
- In the U.S. the top five sites for most time spent were Craigslist, eBay, MySpace, Facebook and Disney's Go.com.
- The same list in the UK included Facebook followed by the mobile operator 3's portal, Sky TV, Microsoft Live and the BBC.
- In the U.S., on days the sites were visited, browsers spent an average of 22 minutes on Craigslist, 29 minutes on eBay, 16 on MySpace, 14 on Facebook and 18 minutes on Go.com.
Senior analyst at M:Metrics, Mark Donovan explains that "consumption is quickly evolving from brief transactions, such as checking the weather or flight status, to time-intensive interaction with mobile websites - even without an iPhone." The duration difference between U.S. and British users seems to be a function of flat rate data popularity. According to senior analyst Paul Goode, "10.9 percent of [U.S.] users have an unlimited data plan versus only 2.3 percent in Britain."
The popularity of devices with QWERTY keyboards is also a factor - nine out of ten smartphones in the U.S. are QWERTY while only one in ten are QWERTY in Britain.
[via Marketing Vox]
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