Cox Communications to Launch Wireless Network
Cox Communications has announced its plan to add wireless service to its voice, video and data bundle, which will allow customers to take these services with them wherever they go. Pat Esser, president of Cox Communications, indicated that wireless service would be a key component of the company's future growth. According to Esser, “As wireless communications enters the new generation, we are uniquely positioned to deliver the entertainment and communications services our customers want, whenever, however and wherever they want them. Our bundled customers will become even ‘stickier’ as we offer them the best customer experience. To deliver the best customer experience, we will manage every aspect of the service, from product development to marketing and sales to back-office operations and customer support and billing.”
Cox plans to enter the market in 2009 via Sprint's Nationwide Network, while concurrently developing its own 3G network, which will allow additional market launches later in 2009. The company will also be testing 4G technology using LTE. Cox research shows that consumers want easy-to-use wireless service that will integrate quickly with their lifestyle, and Cox plans to deliver. According to Dallas Clement, senior vice president of strategy and product management, “Ten years ago, only Cox, a cable company, had the flexibility to introduce simpler telephone plans to the marketplace. And now, with wireless, we have the flexibility yet again to introduce a simpler and better wireless offer, making it easy for consumers to continue to choose Cox as their trusted provider. It’s an exciting future for our customers.” Customers will be able to access television programs, content on their home computer as well as program their DVRs via their mobile phones.
J. Gerry Purdy, Ph.d, vice president & chief analyst, Mobile and Wireless at Frost & Sullivan says, “Given its existing business operations, Cox is well positioned to extend its local market assets for wireless and leverage its existing customer relationships in the markets it serves. This strategy is very similar to the company’s successful entry into the landline telephone business more than 10 years ago.” Cox was able to position themselves by purchasing part of the wireless spectrum in the recent FCC auction for $500 million. The company has also recently joined the CTIA, Rural Cellular Association and the CDMA Development Group.
via [Cox Communications]
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