Cox Communications

Cox Communications has announced its plan to add wireless service to its voice, video and data bundle, which will allow customers to take these services with them wherever they go. Pat Esser, president of Cox Communications, indicated that wireless service would be a key component of the company's future growth. According to Esser, “As wireless communications enters the new generation, we are uniquely positioned to deliver the entertainment and communications services our customers want, whenever, however and wherever they want them. Our bundled customers will become even ‘stickier’ as we offer them the best customer experience. To deliver the best customer experience, we will manage every aspect of the service, from product development to marketing and sales to back-office operations and customer support and billing.”

Cox plans to enter the market in 2009 via Sprint's Nationwide Network, while concurrently developing its own 3G network, which will allow additional market launches later in 2009. The company will also be testing 4G technology using LTE. Cox research shows that consumers want easy-to-use wireless service that will integrate quickly with their lifestyle, and Cox plans to deliver. According to Dallas