PMA 2009

PMA 2009: Sigma Unveils 5 New Lenses

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The Sigma Corporation has announced five new lenses at this year's Photo Marketing Association expo in Las Vegas. The lenses include the Sigma 10-20mm F3.5 EX DC HSM, Sigma 18-50mm F2.8-4.5 DC OS HSM, Sigma 50-200mm F4-5.6 DC OS HSM, Sigma 18-250mm F3.5-6.3 DC OS HSM and the 24-70mm F2.8 EX DG HSM.

Sigma 10-20mm F3.5 EX DC HSM

Sigma 10-20mm F3.5 EX DC HSM lens
Retailers offering Sigma 10-20mm F3.5 EX DC HSM
Amazon (not yet available)
Adorama (not yet available)
B&H (not yet available)
Calumet (not yet available)

The Sigma 10-20mm F3.5 EX DC HSM is a super wide-angle lens that has an aperture of F3.5 throughout the entire zoom range. The wide-angle lens provides a 102.4 degree view. The lens has two ELD (Extraordinary Low Dispersion) glass elements and a SLD (Special Low Dispersion) glass element that correct color aberration. Four aspherical lenses provide correction for distortion and allow

PMA 2009: Panasonic Spotlights Lumix DMC-GH1, HD Hybrid DSLR

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With the Photo Marketing Association's annual expo as a stage, Panasonic introduced its newest addition to its Lumix G Micro System - the company's new interchangeable lens camera system. The camera is billed as one that will meet the needs of beginners and seasoned professionals alike - according to David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company, “Photographers of all levels – professionals, amateurs and beginners – will be stunned by the range of creative possibilities that the LUMIX GH1 creates in the world of high-quality photography and HD video. Users will be equally amazed by the camera’s easy-to-use design and small size... Beyond its creative potential, the LUMIX GH1, a sister product to the award-winning LUMIX G1, is also innovative and differentiates itself from the pack by recording High Definition video with continuous AF, an indispensable feature for practical video recording.” The GH1, which is compatible with the Micro Four Thirds System standard, improves upon the ground-breaking and award winning (2008 Camera of the Year, Popular Photography & Imaging magazine) Lumix DMC-G1, which debuted less than half a year ago.

Panasonic Lumix DMC-GH1

For starters the GH1 is capable of recording high-resolution full HD (1920 x 1080) video at 24 fps or smooth HD video (1280 x 720) movie at 60 fps using an AVCHD format (MPEG-4/H.264). The dedicated video record button allows the user to begin HD recording even while in the midst of taking stills, to ensure no video-worthy moments go unrecorded. The GH1 records audio in high-quality stereo sound

PMA 2009: Pentax Reveals X70 MegaZoom

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The X70 Megazoom is one of the digital cameras that Pentax Imaging Company is showcasing at this year's Photo Marketing Association expo in Las Vegas. The 12 megapixel X70 is designed to bridge the gap between compact digital cameras and digital SLRs. It is ideal for the "intermediate to advanced shooter who wants to step up in form and function from digital compact offerings without the size, weight, and expense of a true DSLR camera."

Pentax X70 MegaZoom
Retailers offering Pentax X70 MegaZoom
Amazon ($399)
Adorama (not yet available)
B&H (not yet available)
Calumet (not yet available)

The X70 gives photographers both the simplicity of a compact camera and the advanced shooting options of a digital SLR such as aperture/shutter priority and metered manual modes, Shake Reduction (another word for image stabilization) and a high quality zoom lens. The lens is one of the highlights of the X70. Its 24X optical zoom is equivalent to 26-624mm, giving the user both wide angle

Olympus Joins the Entry-Level DSLR Market with the E-620

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The spotlight is on the E-620 DSLR for Olympus at this year's Photo Marketing Association (PMA 2009) expo. The E-620 is an upper entry-level DSLR with a 12.3-megapixel Live MOS image sensor and a TruePic III+ image processor. It features Art Filters which allows for on-the-spot creativity, multi-aspect shooting, two fast autofocus systems, in-body image stabilization and a slew of other features designed to produce the highest quality images.

Olympus E-620
Retailers offering Olympus E-620
Amazon ($699 body, $899 kit)
Adorama (not yet available)
B&H (not yet available)
Calumet (not yet available)

Art Filters is a feature that migrated over from the E-30 and sets Olympus' cameras apart from the competition. Basically these filters allow the photographer to exert artistic control over his/her photos on the spot, without needing to go to a computer and use editing software. The camera was designed with

PMA 2009: Sony Unveils DSC-HX1

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Sony's new DSC-HX1 Cyber-shot camera will be the company's first digital still camera to feature sweep panorama technology. It will also be the first camera in the Cyber-shot line to feature Sony's 1/2.4 inch Exmor CMOS sensor and the first to have HD movie recording capability, two more reasons that make the HX1 one of Sony's highlights at this year's Photo Marketing Association expo in Las Vegas.

Sony Cyber-shot DSC-HX1

The HX1 differs from most other digital still cameras in that it uses a mechanical shutter rather than an electronic shutter, which helps reduce distortion while shooting a moving subject. Also, while in hand-held twilight or anti-blur modes, the HX1 can supposedly capture images with up to 50 percent less noise than those captured by traditional sensors. According to Karim Noblecilla, senior product

Canon's Waterproof Powershot D10 and HD Recording SX 200 IS Among 8 New Powershots Available for Pre-Order

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Just in time for PMA 2009 which takes place from March 3 - 5 this year in Las Vegas, Canon has announced a plethora of new PowerShot cameras. Included in the new lineup is the waterproof PowerShot D10, the compact PowerShot SX200 IS, the PowerShot SD960 IS and SD970 IS Digital ELPH models, the super slim SD780 IS and SD1200 IS, and two new A series models, the PowerShot A2100 IS and the PowerShot A1100 IS. All of these new cameras are currently available for pre-order.



Canon PowerShot D10

Canon PowerShot D10
Retailers offering Canon PowerShot D10
Amazon ($329)
Adorama ($329)

The PowerShot D10 is Canon's first waterproof digital camera. Designed for the active lifestyle, the D10 is waterproof up to 10 meters, shockproof for drops of up to 1.22 meters (about 4 feet), dustproof, and it will operate in temperatures as low as -10°C, making it the perfect camera for anything from snorkeling to mountain climbing. The D10 is a 12.1 megapixel camera that features a DIGIC 4 processor. It has a

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